Vol. 6: Issue #3: Letter #103 (Previous newsletters available in archives on web site)

HOT-COLD
(Part VII: Conclusion)

A Phone Number That Can Change Your Life(style)

     The 6 previous installments in this series, have dealt with the various components of a “Total HVAC Comfort System” and how each component contributes to the health and sense of well being for the occupants. This final installment, will try to answer the often asked question “how much does it cost”?

Merry Sherman      Let's admit right up front, we all look at price…but how about value? If we define value for example, as the amount of comfort we get from a HVAC system compared to the $$’s we spend, then we see a lot of people who get very poor value out of their HVAC systems because the cheapest price seldom equates with the best value.

      Laying aside the old adage of “what price can you put on good health”? and similar bromides, we know that e very HVAC system comes with two price tags:

          1.   Initial purchase price.
          2. Cost of operation and maintenance over its useful life.

     
Oddly enough (to us) everyone seems so concerned over the first cost (purchase price; which is actually the lesser of the two costs), that they rarely consider or discuss the 2nd cost (operation & maintenance). Too late many learn to their sorrow, it is by far the most expensive. This second price, the cost the homeowner pays month after month, year after year, eventually costs far more than the original cost of the installation.

     And the old adage, that “t he bitterness of poor quality, remains long after the sweetness of low price is forgotten", is never truer than when purchasing a HVAC system. Unlike smaller purchases…a loaf of bread…a new dress, an outdated cell phone…that can be readily discarded if the owner is dissatisfied, the purchase of an HVAC system is a long term commitment.

     As the “ Common Law of Business” so succinctly states: "While it's unwise to pay too much, it's worse to pay too little. When you pay too much, you lose a little money….that's all. When you pay too little, you risk losing everything, because the thing you bought may be incapable of doing what it was bought to do."

    Careful consideration of this second cost can result in substantial cash savings. Far more importantly, the indoor air quality, comfort and health that you and your family will experience for the life of the installation can be substantially enhanced.

     There are many other considerations that should be inherent in purchasing a HVAC system. A classic example is the issue of service. What kind of service do you expect from the HVAC Company before and after the installation? Service is important! Not only when you have a problem but equally, if not more important, in preventing problems.

     
Because value can be measured in many ways, we have listed a whole page of those things we think are important and that you have a right to expect. Entitled “A Customer’s Bill Of Rights”, there are too many to list here, but you can see them all by clicking here.

     We believe that he contractor who provides the best solutions; proves that his staff is capable; and has a track record of responding after the sale, is the one you should select to install your new system. That, in a nutshell, is the difference between cost and value. Cost is how much you pay for something; value is how much you get in relation to that cost.

     In our opinion, the best way to insure that you get the best value for your money, whether it is solving an existing problem, or installing a new comfort system that you will be proud to own and enjoy for many years to come, is that you must look beyond that first cost…you must select a heating and air conditioning contractor with the knowledge, experience and resources that will not just meet but if any thing, exceed your expectations.

     Our employees are trained and qualified to identify and solve every aspect of indoor comfort…temperature, humidity, air cleanliness, indoor air quality, all the while maintaining the utmost care and safety for your house and contents.

     We also give full consideration to your financial needs such as initial cost, operating cost, service cost, utility cost, etc. All guaranteed to design a system that is perfect for you. We feel (naturally) that having served the people of Tidewater Virginia for over 52 years, by successfully servicing and installing thousands of HVAC systems, that Climatemakers is your best choice. Providing comfortable and healthy living conditions for your family is a unique opportunity. Don’t waste it.


For Our Newsletter Customer’s Eyes Only:

     Special Early Bird Scheduling.   In just a few days, our special seasonal discounts to have your cooling system prepared for summer begins. By scheduling NOW you can get the maximum discount available (up to a whopping 40%) and pick the day that is most convenient for you, before the rush begins.

     While the strictly limited special seasonal discounts are in effect from 03/15/05 to 05/15/05, please note that it is on a sliding scale designed especially to encourage early registration (for example, the 40% discount is only available for 15 days).

     Full details of the most comprehensive tune-up/check-up” in our area, including the specific items checked and their value can be seen by clicking here.

Order NOW! Save a whopping 40%! (plus an additional $5 for scheduling online) by Clicking Here.

         The cost of the "check-up/tune-up" is a small price to pay for superior equipment performance that results in lower energy bills and extended life performance. Remember, THE MAJOR CAUSE OF EQUIPMENT FAILURE IS INADEQUATE MAINTENANCE.

 
Climatemakers Ltd.

Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"


       P.S. Now you can see for yourself, the professional response your call for services generates (and the response you can expect), by clicking here to see our recently updated overview of operations.

     P.P.S. This 200+ page website is constantly being updated to add content and to make it easier to navigate…so that you can find answers to your questions about HVAC, quicker than ever before. Visit it often.

      P.P.P.S. Remember, if you have any questions about the HVAC system in your house; how we can be of better service to you, or about our web site, please email them to me. I'd like to hear from you. Our newest web page, "Testing Your HVAC IQ", is an online test of your knowledge about Heating and Air Conditioning and has just been posted. You are especially invited to visit it by clicking here.

     Programmable Thermostat. Automatically regulates the heating/cooling in your house to suit your lifestyle. Click here to find out how.

     Electronic Air Cleaner. Removes dirt, dust and pollen to improve your health. Click here to find out how.

     Humidifiers. Adds moisture to the air in the winter. Click here to find out how.

     Zoning System. Saves even more energy as it increases or decreases the heating/cooling in those rooms where and when it is not needed. Click here to find out how.

     Need more HVAC information? We've got a FREE website full of it. Click here.

     
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