Well, not necessarily…but one thing for sure, you rarely get more than you pay for. Just not in the cards…a business can not spend more than it makes…can not survive if it gives out $100 for every $50 it receives. It would be commercial suicide.
 Many times we’ve wondered, if people will ever learn, that the real problem is not “that you get what you pay” for but to be sure you get as much as you pay for.
Consider summer preparation of air conditioners for example. Do you really believe that an accredited air conditioning company can (will) send a professional trained technician, in a $30,000 truck carrying $10,000 worth of parts and do a thorough job of getting your air conditioner ready for summer…and only charge you $49.95? As we’ve said many times before “Do The Math”! (45 minutes to get to the job; 1½ hrs to do the tune up; 45 minutes back to shop).
Our Spring “tune-up/clean” up program for air conditioners is a case in point. You can certainly buy a “tune-up” for a lot less money, but a close examination will reveal that you also get a lot less for your money too!
How do we know? We closely (and constantly) monitor all local advertising and public offers and we can say without fear of contradiction, that no local HVAC contractor advertises anything close to our 40 point “tune-up/clean-up” service.
We’ve noted before that most companies offer only 10-15 items to be checked and we have deridingly called them “el Cheapo offers”. We are so confident of the value we offer, that we publicly post on our website, where anyone and everyone can see, a detailed explanation of each of the 40 points and the benefits you derive.
If you pay a lot of money for something …a house…a car…a HDTV…or even an expensive dress or a suit of clothes…and get something of poor quality in return, you're going to be upset, right? If what you bought was not worth half of what you paid, you might even consider calling the BBB or at least telling all your friends, not to patronize that company.
Well, this type of thing is a daily occurrence in the HVAC business, but for some reason, the horror stories are rarely told and as a consequence, little, if anything is done about them. Why? Because most people don’t know any better. A tune-up is a tune-up, right?
Look at our 40 points (click here)…see which ones you think are not important if we are talking about your house, your air conditioner, your money. Here’s just one example, of an item frequently omitted from “el Cheapo” specials: “Verify Refrigerant charge”. Reason for omission (1) Time consuming (2) Technical skills required. Yet improper refrigerant levels have been found in numerous studies.
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A study of utility customers complaining about high bills, revealed that 53% of the homes had improper refrigerant charges. |
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A study of heat pump customers with high bills, found that 33% had the wrong refrigerant charge. |
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A major university found that air conditioner performance falls 17% with a 10% undercharge. |
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A utility reported that a 32% undercharge could go unnoticed and result in a 52% loss of performance. |
Now multiply that one point by 40 and you can see the reason for our concern and the reason for this newsletter.
Our special seasonal discounts to have your cooling system prepared for summer is now in full swing (now through 05/15/07. By scheduling now you can get the maximum discount available (up to a whopping 40%) and select the day that is most convenient for you to have the work done, before the rush begins.
While the strictly limited special seasonal discounts are in effect now through 05/15/07, note that it is on a sliding scale designed especially to encourage early registration (for example, the 40% discount is only available for 18 more days).
Order NOW! Save a whopping 40%! (plus an additional $5 for scheduling online). On line reservations can be made by clicking here. Reservations can also be made by phone. Call: HOT-COLD (468-2653).
The cost of the "check-up/tune-up" is a small price to pay for superior equipment performance that result in lower energy bills and extended life performance.
Remember, THE MAJOR CAUSE OF EQUIPMENT FAILURE IS INADEQUATE MAINTENANCE.
While Climatemakers main objective is to provide to our customers, the optimum HVAC services possible, our  secondary goal is to provide through our website and newsletters the best most complete information available in order that you may be fully informed.
Right now, while it is fresh in your mind, do you have any suggestions as to how we can improve our newsletter, our website or do you have a subject you would like to see discussed in a future newsletter? It’s real simple…just click here. I value the feed back from our customers so highly that I personally read every corporate email and would love to hear from you.
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