Vol. 6: Issue #6: Letter #106 (Previous newsletters available in archives on web site)

Scams, Rip-offs & Pogo (part II)

     In our last newsletter we tried to prove that there is merit in having your cooling system tuned up for the coming summer. However, we did not mean to say that you should not be cautious about who you get to do the “tuning up” and find out exactly what they plan to do for the money you pay them.

Merry Sherman     For just as surely as the old refrain "April showers bring May flowers", the hot, muggy days of summer…July and August follow spring and with the coming of spring, one special scam also makes its presence known.

     Taking advantage of the fact that most people understand the need and the validity for mechanical equipment with moving parts to be serviced and maintained, they begin their shrill cacophony, promoting "Cooling System Specials" for unbelievable low prices: $29.95, $39.95 and even $49.95 bargains. Bargains? Right! We've said this many times before and it bears repeating: "DO THE MATH"!!!

     Qualified service technicians in our area earn between $15-$25/hr (if you know of one earning less, please refer him to us. We need all the help we can get). Traffic conditions mandate that at least 1 hour be allowed for travel time. It takes anywhere from 45 minutes to an hour and a half to perform proper maintenance on a system (at least it does if they check the 40 points* that we do).

     Using a minimum of 2 hours, (1 hour travel time; 1 hour to check equipment and using the lowest rate of pay ($15/hr), the minimum cost would be $30. Add to that "out of pocket cost", the expense of operating a $25,000 service van stocked with $10,000 worth of parts, materials and tools to say nothing about normal overhead like rent, lights, gasoline, depreciation, vehicle and liability insurance, health insurance, unemployment insurance, social security, unemployment compensation, telephone, radio, utilities, uniforms, office supplies, advertising, taxes and licenses, employee benefits...well, you get the idea…and also why we reiterate "Caveat Emptor" …let the buyer beware! Just do the math!

     Do you really believe that any reputable company, trying to make a profit in order to stay in business, can only charge $29.95/$39.95 UNLESS THE SERVICE TECHNICIAN IS ABLE TO "PERSUADE YOU TO BUY SOMETHING? Voila! After all, there are companies around that even advertise that "business is bad" or "we need the work". Caveat Emptor. Let the buyer beware!

     So how can you distinguish between the legitimate contractor and the scammer BEFORE you spend your money? Well, here is one way. Find out EXACTLY what they propose to do and get it in writing! Don’t be satisfied with someone telling you “Oh, we do that to”.

     Here’s our proof that we offer the area's most comprehensive preventative maintenance service available (40 points). See for yourself, in writing, not only the name of each of the 40 points BUT the effect each point has on the performance of your system (and why you should not settle for less) by going to our website. Click here. We believe we are safe in saying, that no other local contractor can match that list!

     We also have an "early seasonal discount" (mid March – mid May) for our customers, but it's for PURELY, SELFISH REASONS. We hate to give away so much money but to date, haven't been able to devise any other way to properly prepare all the cooling systems for our hundreds of customers before the summer sets in for earnest.

     This makes for both of us a "win-win" situation. We win by getting you to order early (and can do more jobs)...you win, if you order early by getting a $135 value for a lot less money (and you can save even more if you order on line) as you join hundreds of others who every summer, make Climatemakers their contractor of choice.

     If you read our last newsletter, you know that our seasonal discounts are effective from 03/15/05 to 05/15/05 and strictly limited. We again call your attention to the sliding scale of discounts for early registration. There are just 8 days remaining when, you can obtain the maximum discount, a whopping 40%! So, you still have time (but not much) to reserve the date that is most convenient for you. And remember, there is an extra discount when you make your reservations on line.

     On line reservations can be made by clicking here . The cost of the "check-up/tune-up" is a small price to pay for superior equipment performance that result in lower energy bills and extended life performance. Remember, THE MAJOR CAUSE OF EQUIPMENT FAILURE IS INADEQUATE MAINTENANCE.


     Remember Pogo: “We have met the enemy…and he is us”. Why not do it right now? Just click here .

 
Climatemakers Ltd.

Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"


     P.S. Now you can see for yourself, the professional response your call for services generates (and the response you can expect), by clicking here to see our recently updated overview of operations.

     P.P.S. This 200+ page website is constantly being updated to add content and to make it easier to navigate…so that you can find answers to your questions about HVAC, quicker than ever before. Visit it often.

     P.P.P.S. Remember, if you have any questions about the HVAC system in your house; how we can be of better service to you, or about our web site, please email them to me. I'd like to hear from you. Our newest web page, "Testing Your HVAC IQ", is an online test of your knowledge about Heating and Air Conditioning and has just been posted. You are especially invited to visit it by clicking here.

     Programmable Thermostat. Automatically regulates the heating/cooling in your house to suit your lifestyle. Click here to find out how.

     Electronic Air Cleaner. Removes dirt, dust and pollen to improve your health. Click here to find out how.

     Humidifiers. Adds moisture to the air in the winter. Click here to find out how.

     Zoning System. Saves even more energy as it increases or decreases the heating/cooling in those rooms where and when it is not needed. Click here to find out how.

     Need more HVAC information? We've got a FREE website full of it. Click here.

     
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