Vol. 8: Issue #6 Letter: #154 (Previous newsletters available in archives on web site)

"Comfort is our specialty...Quality is our method...Satisfying you is our goal".

What To Do If (when) Your A/C “Loses It’s Cool”.
(Or how to keep customers happy with value added service)

     One simple truth is this: “the heating or cooling system that you depend on to keep you comfortable from weather extremes, does not fail in the “off” season…when it is not being used”.

     Merry ShermanHundreds of our customers realize this and each year, before the heating or cooling season begins, have their systems cleaned and inspected to avoid unexpected failure. However, despite our many advisories, there are still those who for whatever reason, believe that they can get by “one more year”, with the result that the heating or cooling system suddenly fails…leaving them not only with a period of inconvenience and discomfort but the prospect of a major expense.

     That’s when, in their desperation to have their comfort conditions restored, they make unwise decisions…decisions that will eventually cost far more than the actual cost of replacement …as the penalties from rushed decisions, will last the life of the new system.

     Like many other appliances, the cost of your indoor comfort system includes more than just the initial price. It also includes the ongoing costs of operation and maintenance. This means that the cooling and heating equipment and controls that you select today will continue to impact your finances for as long as you live in your home. The old adage that “haste makes waste” was never truer.

     We’ve said many times before, buying a HVAC is not like buying a loaf of bread or some other relatively inexpensive “shelf item”…that if you are dissatisfied with it, you can toss it out and replace it. When you commit for a new HVAC system, there are several important things that need serious consideration and it takes time & skill to make an accurate assessment.

     To properly assess a replacement air conditioner, for example,  can take the best part of a day when done correctly…measure the job to be sure the new unit will fit properly and do the best job…to perform a load calculation and check the duct sizes…to be sure the customer will get the comfort and efficiency they deserve.

     By the time you’ve gotten the needed information and made your proposal, then secured the customer’s approval, it’s late in the day…and you must still get the equipment and schedule the installation (after all, a company does not just sit around waiting for your system to breakdown).

     Even under the best of circumstances, it sometimes requires the best part of two days to make the replacement, especially since the new Federal regulation that relates to high efficiency equipment went into effect this year sometimes requiring to change out the entire system and not just the unit.

     So what can we do to ease the stress? One thing. Climatemakers keeps about 6 window air conditioners and about the same number of portable electric heaters for just such occasions. Once we have the “go ahead” to make the replacement, we can install several of these portable units to provide immediate comfort to our customers while they wait for the new installation.

     When one of our customers expressed her gratitude to the salesperson by saying that in her eyes “he was a hero”, he appropriately replied “aw shucks mam, it’s just part of what you can expect from a company like Climatemakers”.

2nd Alert!!!!

     Already you have missed the cut-off dates for the whopping 40% seasonal discount for our unparalleled 40 point “check-up/tune-up” of your air conditioning system to get it ready for summer AND there are only 4 days left, to get the 30% discount! You must act today, if you are going to take advantage of our annual Spring discount schedule. You can see this sliding scale of discounts and/or make your on line reservations by clicking here. You can also see specific definitions of each of the 40 points we check by clicking here.

     The cost of the "check-up/tune-up" is a small price to pay for superior equipment performance that result in lower energy bills and extended life performance.

     Remember, THE MAJOR CAUSE OF EQUIPMENT FAILURE IS INADEQUATE MAINTENANCE.

While Climatemakers main objective is to provide to our customers, the optimum HVAC services possible, our Help Us Serve You Better!secondary goal is to provide through our website and newsletters the best most complete information available in order that you may be fully informed.

Right now, while it is fresh in your mind, do you have any suggestions as to how we can improve our newsletter, our website or do you have a subject you would like to see discussed in a future newsletter? It’s real simple…just click here. I value the feed back from our customers so highly that I personally read every corporate email and would love to hear from you.

 
54 Years
Climatically
Merry Sherman
Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"



 
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     Or you can select from some of the most popular accessories like a programmable thermostat that automatically regulates the heating/cooling in your house to suit your lifestyle (click here) or an electronic air cleaner that removes dirt, dust and pollen to improve your health (click here) or an automatic humidifier to add moisture to the air in the winter (click here) or how to add a zoning system that will save you money as it increases or decreases the heating/cooling in those rooms where and when it is not needed (click here).
     
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