Vol. 5: Issue #17: Letter #92 (Previous newsletters available in archives on web site)

Who's The Boss?
Here’s a question our employees get asked from time to time and despite our best efforts, it’s surprising how many times they give the WRONG answer. “Who’s the boss”? Some will name their immediate supervisor...some a department manager…others will name corporate officers including the president.
What we try to impress on them (and occasionally remind ourselves) is that there is in the final analysis, only one boss in any company. Be it a sole proprietorship or the largest corporation in the world…It’s the customer.

     The customer…the person that pays for everything…from the smallest item of overhead to the most deluxe system we install. And in an expanded context, will pay for everything you ever own…your car…your clothes…your children’s education…your computer…your vacations etc, etc.

     And no matter how great we think Climatemakers may be, the customer doesn’t care if we’ve been in business 50 years…100 years or only 6 months. Doesn’t care if we have the best website in town or if our vehicles are all equipped with the latest communication technology. Doesn’t care if we have 10 vehicles or 100. Doesn’t care if our address is in the slums or the swankest part of town.

     For 50+ years at Climatemakers, we’ve tried to keep that thought uppermost in our minds for we know that it is the customer that will ultimately decide if we succeed or fail. And if he believes (or even thinks) that we are not the best HVAC company available to solve his/her problems or if we treat him badly in any way, he will CLOSE our doors with a bang and never even think twice about it.

     Nowhere is this effort to satisfy our customers by providing the best service possible more evident, than in our Spring and Fall “tune-up/check-up” programs. After visiting over 5000 HVAC websites across the country, we can honestly say with little fear of contradiction, that not only do we have the most extensive program available anywhere (33 points for Spring; 32 points for Fall) but unlike most companies, we list each point separately on our website and explain in detail, the effect each step has on your comfort and/or the economy of operating your system.

     And the reason that we put so much emphasis on this important service is that we know better than most, that properly serviced, your heating system will operate more efficiently and economically; neglected, it can result in costly breakdowns and inconvenience. There is no wintertime emergency more serious than a heating system that won't work.

     And for PURELY, SELFISH REASONS, Climatemakers offers a substantial seasonal discount on this service for a strictly limited time, to try and persuade people not to wait for the 1st cold day of winter to call. We hate to give away so much money, but to date, haven't been able to devise any other way to properly prepare all the heating systems for our hundreds of customers before the winter sets in for earnest.

     This makes for both of us a "win-win" situation. We win by getting you to order early (and can do more jobs)...you win, if you order early by getting a $135 value for a lot less money as you join hundreds of others who every winter, make Climatemakers their contractor of choice.

     Unfortunately, you have missed the whopping maximum discount of 40% that was available for the first 2 weeks of the limited time offer, for as you know if you read our last newsletter, our seasonal discounts are effective only from 09/01/04 to 10/31/04, and that means that 14 of the 61 days have already expired. However, if you act promptly, you can still get the 30% discount and reserve the date that is most convenient for you. And remember, there is an extra discount when you make your reservations on line.

     On line reservations are easily made by clicking here. The cost of the "check-up/tune-up" is a small price to pay for superior equipment performance that results in lower energy bills and extended life performance. Remember, THE MAJOR CAUSE OF EQUIPMENT FAILURE IS INADEQUATE MAINTENANCE.

Why not do it right now? Click here.

Climatemakers Ltd.

Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"

     P.S. Our website is constantly being updated to add content and to make it easier to navigate…so that you can find answers to your questions about HVAC, quicker than ever before.

     P.P.S. Remember, if you have any questions about the HVAC system in your house; how we can be of better service to you, or about our web site, please email them to me. I'd like to hear from you. Our newest web page, "Testing Your HVAC IQ", is an online test of your knowledge about Heating and Air Conditioning and has just been posted. You are especially invited to visit it by clicking here.

     Programmable Thermostat. Automatically regulates the heating/cooling in your house to suit your lifestyle. Click here to find out how.

     Electronic Air Cleaner. Removes dirt, dust and pollen to improve your health. Click Here to find out how.

     Humidifiers. Adds moisture to the air in the winter. Click here to find out how.

     Zoning System. Saves even more energy as it increases or decreases the heating/cooling in those rooms where and when it is not needed. Click here to find out how.

     To see our whole web site at a glance, click here.