Choices (revisited)

As we do every four years on the first Tues in November, patriotic Americans made one of their most important choices ever when they went to the polls last week and chose the next president. This election as never beforeemphasized the importance of an informed electorate, not swayed by media hype, as essential for the best choice.

While this year may not have been an exception as far as the ritual of voting was concerned, media hype reached an unprecedented crescendo, as Americans prepared to vote and sorting out the claims, charges and countercharges to reach a conclusion was difficult, to say the least.

     Now I don’t mean to imply that choosing the heating and cooling system that is to provide the optimum health and comfort conditions for your family is on the same level as electing a president but at least in one respect it can be more important to your physical & financial health. Remember, we choose our HVAC systems for much longer than 4 years. This only emphasizes the importance of (1) being fully informed and (2) not swayed by hype.

     Choosing the right system (heat pump, air conditioner, or gas furnace) is much more than a decision about up-front costs. The overall design, efficiency, and dependability of your system, enables you to provide optimum health and comfort conditions for your family PLUS long-term savings on your energy bills and repair costs.

     Making the right choice…wondering whether one has good information…or is being unduly influenced by the media…or scammed by hucksters…is not new and being duped for any reason because certain “unfamiliar,” “unknown” and/or confusing situations exist can be a complicated task with many choices.

     We addressed Part I of this issue (reliability) in early 2000 by creating what we called “Climatemakers’ Circle Of Worth” which we are reproducing below. In our next newsletter, we will update it with our new “Climatemakers’ Circle Of Comfort”.

Climatemakers’ Circle Of Worth
	The Circle of Worth shows the whole picture of what worth really is.

     The true worth of an Indoor Comfort System is not determined by the brand of equipment. While brands are important and we think the 2 brands we recommend (Lennox & Trane) are two of the best, the “Circle Of Worth” visually demonstrates that in the overall value, the brand, it’s warranty and the accessories represents only about 15% of the total value.

     As can readily be determined by the circle, Service, Installation and Company Entity are at least as important (if not more important) than any specific brand. We've always maintained "that the worst equipment made, properly installed and serviced, is better than the best equipment made, improperly installed and serviced."

     Modern HVAC equipment is very sophisticated and is the reason for the update mentioned above. Only a company, dedicated to providing its customers with a second-to-none installation---from the friendly, courteous, “eager-to-help” person that answers the phone…the knowledgeable sales representatives that can explain the unprecedented levels of energy efficiency and comfort through precision control of temperature, humidity, and fan speeds available today…to the highly trained installers and technicians that install and service your "Indoor Comfort System", we do whatever it takes to make the weather behave, inside your home 365 days of the year.

Don’t miss “Climatemakers’ Circle of Comfort” in our next newsletter.


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