"Christmas is..." (2005)

Vol. 6: Issue #24: Letter #124 (Previous newsletters available in archives on web site)

“Christmas is…” (2005)

     Sometimes it’s difficult to believe in this era of “'iPod’s, digital cameras, cell phones and this year’s Xbox 360” fad…when kids expect $1000 electronic presents from Santa and parents rush all over town, spending countless hours standing in line to get them so their children won’t be disappointed on Christmas morning, that it wasn’t always like this.

      Merry Sherman For example, when we first sent the Christmas message that follows to our friends and customers over a half century ago, we didn’t know the author of it then and even though we have used it many times in the past 50+ years, we still do not know whom to credit. We do know however, that one of the many things that make Christmas so great, is its timelessness.

     And even though times and circumstances change as we mentioned above, we imagine that those serving our country today, whether it be in far off places like Iraq and Afghanistan or those here at home striving to recover from natural disasters like hurricane Katrina, are no basically different from those who served in other conflicts at other times or suffered through other national disasters when it comes to their memories of home and Christmas. In that context, it seems to us as appropriate today as it did when we first sent it, so many years ago. We hope you enjoy it:

     CHRISTMAS is...the writer's cramp you get from addressing Christmas cards...the miles and miles of gift ribbon that is never enough... the phony heartiness of department store Santa Clauses...aching feet and pushing crowds.

     CHRISTMAS is…the gift you buy because you should...the way money vanishes...the sleep of the exhausted on Christmas night...and the hopeless chaos of a house the morning after.

     CHRISTMAS is also...a father on a wobbly ladder putting a battered angel on the tree-top...Bing Crosby singing Adeste Fideles...the delicious freedom of choice that confronts a small shopper in the dollar stores...the lovely combination of smells: bread in the oven and pine cones on the hearth.

     CHRISTMAS is also...a Mother and a Father sitting through a school play and seeing only one fat angel...your whole, maddening, wonderful family, seen in a flash of brilliance, as the people you love to the hurting point...the sound of church bells splintering the frosty midnight with tidings of great joy.

     FOR CHRISTMAS…is the Birthday of the Child whose coming is the reason why children can laugh and men can dream.

It doesn't have to be Christmas for us to remember our many good friends and customers who have made any success we have achieved possible...but the season does give us an opportunity to pause and express our appreciation for their friendship and goodwill. It's folks like you that makes our business possible...and it is our sincere pleasure to pause and say "Thank You" and extend our warmest good wishes for you and yours this holiday season.

Merry Christmas and a Happy, Prosperous New Year!

Climatemakers Ltd.

Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"

P.S. This newsletter is not an orphan. In our newsletter archives, there are over 100 letters with similar tips and helpful hints to make your life in your house, more comfortable. You can see the list by clicking here.

P.P.S. To keep our website as current as possible, we have just completely renovated it…all 250+ pages. If you haven’t visited it recently, and especially if you have any qualms about the performance or the cost of heating this winter, you will find many items of interest. Visit it often.

For example, our newest web page entitled "The Amazing Scroll Compressor" is now posted. You can see an animated explanation of what many people claim to be the greatest technological improvement in heating and air conditioning history by clicking here. We have also posted 2 new web pages that encourage you to take a trip to (1) The Hottest Place On The Planet (click here) and (2) The Coldest Place On The Planet (click here).

     P.P.P.S. You can also see for yourself, the professional response your call for services generates (and the response you can expect), by clicking here to see our recently updated overview of operations.

     P.P.P.P.S. Remember, if you have any questions about the HVAC system in your house; how we can be of better service to you, or about our web site, please email them to me. I'd like to hear from you. Our web page, "Testing Your HVAC IQ", is an online test of your knowledge about Heating and Air Conditioning. You are especially invited to visit it by clicking here.

     Need more HVAC information? We've got a FREE website full of it. Click here.