Christmas Is... (2004)

Vol. 5: Issue #24: Letter #99 (Previous newsletters available in archives on web site)

Christmas Is... (2004)

When we sent the Christmas message that follows to our friends and customers over a half century ago, we did not know the author of it then and even though we have used it many times in the past 51 years, we still do not know whom to credit. We do know that one of the many things that make Christmas so great is its timelessness.

Merry Sherman And even though times and circumstances change, we imagine that those serving our country today, whether it be in far off places like Iraq and Afghanistan or here at home, are basically no different than those who served in other conflicts at other times when it comes to their memories of home and Christmas. In that context, it seems to us as appropriate today as it did when we first sent it, so many years ago. We hope you enjoy it.

CHRISTMAS is...the writer's cramp you get from addressing Christmas cards...the miles and miles of gift ribbon that is never enough... the phony heartiness of department store Santa Clauses...aching feet and pushing crowds.

CHRISTMAS is…the gift you buy because you should...the way money vanishes...the sleep of the exhausted on Christmas night...and the hopeless chaos of a house the morning after.

CHRISTMAS is also...a father on a wobbly ladder putting a battered angel on the tree-top...Bing Crosby singing Adeste Fideles...the delicious freedom of choice that confronts a small shopper in the dollar stores...the lovely combination of smells: bread in the oven and pine cones on the hearth.

CHRISTMAS is also...a Mother and a Father sitting through a school play and seeing only one fat angel...your whole, maddening, wonderful family, seen in a flash of brilliance, as the people you love to the hurting point...the sound of church bells splintering the frosty midnight with tidings of great joy.

FOR CHRISTMAS…is the Birthday of the Child whose coming is the reason why children can laugh and men can dream.

It doesn't have to be Christmas for us to remember our many good friends and customers who have made any success we have achieved possible...but the season does give us an opportunity to pause and express our appreciation for their friendship and goodwill. It's folks like you that makes our business possible...and it is our sincere pleasure to pause and say "Thank You" and extend our warmest good wishes for you and yours this holiday season.

Merry Christmas and a Happy, Prosperous New Year!

Climatemakers Ltd.

Merry Sherman
2nd Generation President
Phone #: 757-468-5800
Fax #: 757-468-5805
email: comfort@climatemakers.com
Web site: http://www.climatemakers.com
"Your family's indoor comfort is our family's business"

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