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Buying Secrets
(Things
our competitors hope you never find out)
Hi...I'm Merry Sherman, President of Climatemakers.
Thank you
for visiting our web site. You know its funny,
most businesses in
our
industry used to be family owned. At any time
you could pick up the phone and talk to the owner or
manager, and you would
know that you were more than
just a number. You knew that
you'd be talking
to someone who cares about you and your
Heating
and Cooling needs.
Unfortunately, in this day of huge conglomerates buying
out companies left and right, there is a good chance
that not only will you not know who the owners are but
the parent company may be out of state!
Climatemakers has been family owned and operated since
it was |
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Merry Sherman
President |
| founded in 1953, nearly a half century ago. As
a 2nd generation |
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president, I can assure you we take
our professional responsibility very seriously. We are
totally committed to every one of our customers and
provide them with guaranteed, peace-of-mind, professional
service, second to none in the Tidewater, Va. area.
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An example of how serious we take our responsibility
is this web site. We have for your convenience
made it as educational and informational as possible.
Some people may visit it just out of curiosity. They
will soon realize that this is not an entertainment
site and quickly leave.
However, if you seriously need to have equipment repaired
or replaced, or if you just don't know much about Heating,
Ventilation and Air Conditioning (from here on referred
to as HVAC) and you want to learn all about the most
expensive investment you have in your house, I believe
that what follows will be informative, helpful and prove
to be an invaluable guide.
And that's just what your HVAC system is, an investment,
the most expensive appliance in your house...not only
in $$$, but even more important, an investment in:
- Your family's health
- Your family's comfort
- Protection of house & furnishings
And that's the purpose of this guide ( whether you
need service...a major repair...a new unit or just to
have your HVAC system "tuned up" to achieve maximum
efficiency), we want to help you make your investment
as profitable as possible. Take a few minutes to read
it and when you're finished, if you have any questions
or comments, feel free to contact us.
Where to begin?
As you can tell from the phone book, there are more
HVAC companies than you care to count. How can you
tell
one company from another? How can you possibly
know which one to call? And here is Rule #1, the most
important one of all; FIND A COMPANY YOU CAN TRUST.
I'll give you some specific guideline later.
If HVAC equipment could be wheeled into your house
like a TV and "plugged" into a convenient outlet, then
you could decide on a brand and a model and then shopping
by price might be a good strategy because it would just
be a question of which company could "plug" it in the
cheapest.
But installing a HVAC system is far more than just
"plugging" it in. If you were shopping for a car, once
you have decided on a brand and model you can shop for
the "best deal" because all the cars at the dealerships
would be made by the same people.
But what if each dealer had to assemble the car themselves.
Build it from scratch from boxes containing thousands
of parts. Two doors, four doors, a variety of colors
and upholstery. Isn't it just possible that there
might just be a difference in quality from dealer to
dealer?
And then supposed you called around and started asking
them about the price. And some of the other dealers
were advertising that "we won't be undersold" or
"lower than invoice" do you suppose that some
dealers might start using a cheaper paint or maybe fewer
screws, bolts and nuts so they could reduce their labor
and material costs? Wouldn't they have to, to keep from
losing the sale? Who would ever know?
And that's one reason why, even if you know the brand
and size of HVAC equipment you need, prices from one
contractor to another can vary by $1000. or more! And
if one contractor sells the "same" system for $1000
less than another, isn't it just possible that they
might be "cutting corners"? And if they are, you
can bet they're not cutting corners to make the system
more efficient.
There are so many ways to "cut corners" that it is
nearly impossible to list them all and if someone didn't
tell you about them, you'd never know any better until
it's too late. Some of the items that can be ignored
(either by intent or by ignorance) are incredibly
important, not only for your comfort but your health...all
in the name of giving their customers a "good deal"
or "cheaper price".
For example, all cities have specific codes regulating
the installation of HVAC equipment. Codes about electrical
switches and connections; gas piping and safety cutoffs;
flue pipes brought up to code including the size, type
of materials, pitch angles, and clearances. How many
of them are you familiar with? Don't you think the contractor
knows that you don't know the codes and requirements?
Just one more way estimates can be lowered and prices
range dramatically.
Now you might think that the city inspectors will make
sure every thing is correct. But many contractors "forget"
to take out permits (a burdensome expense) and sometimes
even when they do take them, the system still never
gets inspected. Don't assume (1) that all codes will
be met (2) that all permits will be pulled.
Other items that can be "overlooked" that are
not subject to inspection but will eventually cost you
money and inconvenience if not installed correctly are:
condenser slabs not level; proper evacuating and charging
of refrigerant lines; clearances for refrigerant lines;
combustion air for furnaces and service accessibility.
As a consumer you really have no idea what is needed,
so you are really at the contractors mercy. See what
I mean when I say " find
a contractor you can trust".
HVAC Components
Space and time prohibit trying to explain the dozens
of combinations of components that can make up
a system. We'll try to explain just one, the most common
system used in a residence. It's called a "split"
system.
That's because the three "major" parts are located
in two separate areas and are connected with refrigerant
lines. The outside section (called a condensing unit)
and the "inside" section consists of an evaporator coil
and a furnace.
Because you can come up with dozens of combinations
of these three components from any one brand alone,
the importance of "finding a contractor you can trust"
again manifests itself. For if the evaporator coil,
condenser, furnace, refrigerant tubing, and ductwork
are not designed to match each other, the rated
efficiency can not be achieved, the equipment will suffer...
and so will you.
Once you start taking bids, you'll be amazed at how
many different combinations and brands are offered.
Remember this, it really doesn't matter what brand
is offered, if it is installed correctly. Of course,
the top quality brands will usually last longer but
nothing impacts the life and efficiency of a system
like the installation process.
Most of the problems that arise after you purchase
a system including shortened equipment life, are nearly
always caused by improper sizing and/or the installation.
A lot of the differences in price are installation related.
It just costs more to do it right!
Efficiency Ratings
When you start getting prices, you're going to hear
a lot about SEER's, AFUE and efficiency ratings in general.
And they are important but remember that ratings don't
mean a thing unless the system is properly matched
and installed.
You can put the best sport tires available on your
new Ford pick up and while the truck and the tires each
could be rated very high in it's own class, the very
characteristics that make them the best in its class
precludes reaching maximum performance when put together.
So instead of being obsessed with brands and prices,
here are the priorities that ensure long term value,
comfort and peace of mind:
- Quality Installation: If equipment is not
installed properly, using materials that exceed code
requirements, performance and durability will suffer.
- Comfort Issues: What does comfort mean to
you? Talk about temperatures, air quality and noise
levels. This is what you are buying; not a price.
- Guarantees vs Warranties: Guarantees are
provided by your installer; warranties by the
manufacturer. When something goes wrong, you aren't
calling the manufacturer. Make sure the installer
can and will meet your needs.
- Brand Quality: Some manufacturers have a
reputation for high quality, long lasting equipment.
- Efficiency: Match the efficiency of the
new equipment to the requirements of your home.
- Warranties: Good warranties are a sign of
quality equipment.
- Price: Decide what value you place on the
trouble-free operation of your HVAC equipment and
your comfort.
If you take the time to learn and discover the answers
to the first 3 priorities, the next four will almost take
care of themselves. Anyone disappointed that their new
HVAC system did not solve their comfort problems, savings
on their utility bill or durability, are probably disappointed
due to a poor installation.
Companies
Obviously, just because someone bids a low price doesn't
mean they are a thief or that they do shoddy work. There
are primarily three (3) different ways companies
are run. Each impact the cost of a system differently.
- Nationwide companies. (Examples: Sears,
Home Depot, Lowes).
With these companies, you know they are stable and should
be around a long time. Unfortunately, they normally
use subcontractors that are usually chosen because they
do the work for the lowest possible price. As a
rule, the big companies are not as responsive to a service
request as a local company may be.
- Mom & Pop Companies
There is nothing wrong with being small and these small
companies can usually give you a lower price than anyone
else. But what about training, new technologies and
advanced equipment?
And because they are small, many do not have the
equipment to do the job correctly (like refrigerant
reclamation machines), and may not even be licensed
or insured. They work at your risk!
Then too, because there are only two or three people
in the company, they are stretched so thin that it
is difficult to respond to your service request or
complaint even if after a year or two they are still
in business. I would recommend using one of these
companies only if you must have the lowest price possible
and are willing to take the risk that accompanies
that choice.
- Medium Size Companies
Usually has been in business 15 years or more; has about
5-15 Service vans and technicians available, and not
primarily engaged in new construction.
They are usually geared toward quick, efficient sales
and service. Remember, a quick response is very important
when it comes to heating and air conditioning comfort.
Make sure that whomever you choose will be there
when you need them.
It will usually cost you a little more to do business
with this type of company but if you do your homework,
(see Choosing a Quality
Contractor) you should be much better off than
with the other alternatives.
Pricing
Everything I've talked about in this report has a bearing
on the price you'll pay. Size... efficiencies... accessories...
permits... installation... quality, warranties... guarantees,
they all affect the cost.
I guess I should tell you up front that in the 46 years
we've been in business, we've never used the words "lowest
price anywhere" or "cheap rates" and if you
are looking for a heating and air conditioning company
with "low, low prices" and "really cheap rates", don't
bother to read any farther.
In fact, on the surface, we might first appear to be
the most expensive company you could call but I think
I can show you that the professional services you
receive will far outweigh your investment.
When you call a contractor for an estimate, do you
think someone is going to say "we're the cheapest
in town...because we cut corners!" Not likely. You
see, they don't have to justify a "cheap price" because
to most people a cheap price is good. Everyone gets
excited when they get a cheap price; nobody asks "why?"
But from now on though, you will.
A thing unknown to most people is that the cost of
equipment to the contractor... from the highest priced
manufacturer to the lowest ...is no more than $200-$500.
Then why are the prices from one dealer to another all
over the place?
As the old adage states "come, let us reason together".
There are only 2 or 3 ways to lower the price. (1) Do
less work (2) spend less time (3) Use fewer and/or lower
grade materials.
For some guide lines as to How
To Choose A Quality Contractor CLICK HERE but here
are several things to keep in mind.
- Pay close attention to how they answer the phone.
Are their representatives courteous, friendly, helpful?
Remember you're choosing a company you'll be dealing
with for a long time.
- Visit their place of business. Ask if you can come
by and look around. What better way to see what kind
of an organization they have. If they treat their
office like a pig pen, how will they treat yours?
- Is their office modernized? Radio, computer dispatched
service vans?, computers?
- Let their sales representative tell you what they
can and will do and get it in writing. If it isn't
written down, it's not there and it probably won't
happen.
- Think about the information you've been reading.
How much of it has been about brands, models, price?
Only about 20%. If the salesman spends 80% of his
time talking about brand, model and price what does
that say about the quality of their installations,
or supplying you with the solution to the comfort
problem you have or providing you with guarantees
of their workmanship.
Warranties (Parts and
Labor)
Here is something interesting about equipment warranties
that most people don't know. Most all companies give
the same basic warranty on their equipment. One year
on their equipment only. What about labor? Well, that
goes back to installation and the manufacturer can't
control the way equipment is installed.
You will receive a 1 year labor warranty with
your new installation because most manufacturers require
the dealer sign an agreement to provide a 1 year labor
warranty, however, the dealer is reimbursed by the manufacturer
for the parts only. That means the labor to replace
a defective part comes out of the dealers pocket.
A lot of companies (especially smaller ones) don't
add a reserve to their price. They want to sell everything
as cheap as they can but when equipment fails
under warranty, it is the customer who usually has to
endure longer waits, shoddier service because the dealer
has to take care of the "paying" customer first.
Be especially careful when the salesperson starts talking
about warranties. It's real easy to tell you that you're
getting a 5-year, 10 year, 20-year, or even a lifetime
warranty and just gloss over the fact that the terrific
sounding warranty is for parts only. Do you wonder that
after nearly a half century of being in business we
keep reiterating the necessity of choosing "a dealer
you can trust".
Extended Warranties
You can purchase extended (5 or 10 year) warranties
that cover parts and labor. The key word here is purchase.
This is not the standard warranty that comes with the
equipment. It is more like an insurance policy. Usually
costing between $200-$400, it is usually well worth
the cost for this extra protection.
Preventative Maintenance
Some companies also offer Preventative Maintenance.
We strongly recommend that you make use of these. Nothing
could be better for your new system than having it cleaned
and tuned up before each heating and cooling season.
Preventative maintenance is to your heating/cooling
system what oil changes are to your car. Not only will
it help your system run better, last longer but you
could also void your warranty if the system is not maintained.
Summary
Am I saying that the highest price is the better bargain?
Not necessarily. All I've really tried to say here is
that when you purchase a heating and air conditioning
system, you are buying much more than equipment itself
and regardless of which contractor you choose, you are
going to make a substantial investment...an investment
that you are going to live with for a long time. An
investment that affects your health, your families comfort
and your pocketbook.
Please explore all of our web pages and be sure to
click on our web page Choosing
A Quality Contractor to make sure you find a
contractor you can trust. It's your best bet in
this somewhat confusing process.
P.S.
Do your friends and family a favor. E-Mail them the
link below so they too can get these Buying Secrets
and other answers to their HVAC questions....They will
thank you for it!
www.climatemakers.com
Got a question? Need more information?
Have a constructive comment? Click
here.
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