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Every company understands the
importance of "word-of-mouth" advertising.
What they sometimes fail to understand is that there
are two kinds. Positive (which helps grow their business)
and negative (which does just the opposite).
It's a given,
that people believe what their friends and
neighbors say about things, and this has existed
as long as mankind has communicated about goods and
services. The question is, what are they saying?
While "Word-of
mouth" advertising
is FREE, and good referrals are worth their weight
in gold; cutting sharper than any two edged sword
is negative "word-of-mouth" advertising.
And never doubt for a minute that people won't
readily talk about unsatisfactory service. Consider
this:
When my husband received
poor service at a local computer store, he not only
hasn't gone back there again but he readily tells
others of his unpleasant experience. Imagine the
results when the next time he's working out at the
local "Y" and someone says "I need
to buy a new printer and he replies "Any place
but ..…."! Instead of losing one customer,
they might lose 5, 10,…?
And even though last
year when we celebrated
our 50th birthday and put together a list of 51
reasons why we think Climatemakers should be your
HVAC contractor of choice…a list that includes
everything from wearing shoe covers while working
in your house to removing the trash when we leave
(and which you can see in detail by clicking here http://www.climatemakers.com/brochure_51reasons/51reasons.htm )… we
know that all of them together doesn't have the
impact of one person saying "they installed
(or serviced) my system and I like it".
That's why you'll
find our "tell-a-friend" button
prominently displayed at the top of every page
on our website, so that you can quickly and easily
let your friends know about the interesting things
you found there and how they can get our FREE newsletters.
Are we looking forward
to a great 2004? Imagine
the impact we are expecting from the "word-of-mouth" advertising
from the 9000+ homeowners where we made service
calls and installations last year…if each
one only just tells one other homeowner,
about our great service and how we are ensuring
the comfort of their family…WOW!
"Word-of-mouth" advertising? We
love it! It's been our secret weapon (and our strength)
for over 50 years and if you don't tell your friends
that we were the BEST, service company you have ever
used, to that extent we have failed."
Climatemakers Ltd.
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